Information Marketing Secrets – 5 Biggest Mistakes Of Ebook Writers And Marketers

There are many ebook writers and information marketers, but very few successful ones. This is because the unsuccessful information entrepreneurs are making the same big mistakes that cost them their success. Here are the 5 biggest mistakes of ebook writers and marketers:

1. Creating the wrong product

Many ebook writers and marketers write the ebooks they want to create, rather than write the ebooks which the public wants. Don’t make this same mistake! Do your market research first. Go to bookstores, Amazon’s online bookstore or use a keyword research tool to see if there is a market for your product.

2. Sending the wrong traffic

Sending untargeted traffic to your page in high numbers might appear good statistically, but not in terms of making sales. The traffic coming to your page should be highly-targeted to your kind of product. Go only for targeted traffic sources.

3. Not building a list

Building is a list is absolutely vital to your success. With a list, you can let them know about your future products, and send follow-up emails about your first ebook. You can educate subscribers and build a subscribers base that looks forward to your emails.

4. Not networking

Network with other business owners who might be working in the same niche as you. Doing this opens up an ocean of opportunities for joint ventures. You can create products together, or interview other business owners and provide quality information to your list.

5. Not creating a quality sales page

Your sales page is essentially your 24-hour sales person on the Web. Hence it is only right that you make it the best that it can be. Invest time in learning how to craft an online sales letter.

List Building – Why You Need a Squeeze Page to Grow Your Business and Build Your List

If you have ever read any Internet marketing book about list building, you would often hear marketers talking about building a squeeze page to build a list. Why do you need a squeeze page to grow your business and build a list?

Here are 3 compelling reasons:

1. You Will Build A Bigger List

With a squeeze page, it is highly likely you will build a bigger list as the visitor has no option but to subscribe to your list or leave. If you write your squeeze page correctly, it also acts as a great curiosity tool. Visitors will want to know more and will enter their name to find out more.

2. It Qualifies Your Visitors

Since visitors have no choice but to opt in or leave, the squeeze page qualifies your visitors. Most buying online is done with credit cards or merchant accounts like Paypal. If a visitor is not even willing to give you their email contact details, what chance they will type in their credit card number on your site or your affiliate offers and buy products? Not very likely! There are people who are still suspicious of buying stuff online or giving away their email details, so this step qualifies your visitors.

3. It Is Simple To Create

Getting a squeeze page created is probably one of the fastest ways you can be in business online. A squeeze page only needs to comprise of a headline, a few bullet points and the opt-in form that you get from your autoresponder service such as Get Response or Aweber. You can literally create a list building business in just a few hours!

Lead Generation Dilemma: Is Sales And Marketing The Same?

For a lot of business people, the concept of marketing and selling is so similar that they tend to put them together, interchange them, or even alternate them in a lot of things. Sad to say, but this is a mistaken concept. Although both sales and marketing have similar in the idea of reaching business prospects, their scopes are different. It is important to differentiate the two, since it can create redundancies in your business sales lead generation campaign. Knowing where marketing ends and selling begins can help your sales team generate more qualified B2B leads for your business.

To do that, you need to get down to the basics.

When we talk about marketing, we are talking about the overall activity in which a company does to get in touch with their customers and the market in general. We are talking about activities like identifying what the customer needs; creating the product or service that will address these needs; pricing your offer in an attractive manner; promoting your product or services or spreading the word into the market; and actually selling the product or service to the end users or customers.

Based on the above explanation, you will realize that selling, although very important, is actually the last step in the marketing process. In the simplest terms, selling is simply persuading or compelling the customer to make a purchase. If we put it in the business lead generation perspective, the sole responsibility of the sales representative is to sell, not to generate sales leads. That is the job of the marketing team. But too often, we see a lot of sales representatives on the phone, spending a good part of their time talking to prospects who may or may not buy from them at all. This practically wastes their time.

This situation is true, no matter what marketing medium is employed. You could see a similar situation with social media marketers, email marketers, telemarketers, and direct promoters. They are just supposed to generate qualified sales leads, but because of the overlapping of marketing and selling duties, they can hardly maximize their capabilities. This calls for a separation of duties. Your sales team should focus on selling, while your marketing team should pay attention to generating sales leads for your company. In this way, you optimize the capacity of your marketing operations.

Now, in case all you have is someone manning the phone, and you have very little experience with regards to the finer details of marketing, you might find it attractive to outsource the work to a capable lead generation company. There are a lot of firms that specialize in analyzing your market, not to mention providing an insight on prospect buying behavior that can help your sales team clinch that deal. It is not even a problem even if you do not have your own sales team. Thanks to outsourcing, you can obtain the services of an outbound call center that specializes in sales.

It will work, as long as you have a clear-cut idea on what sales and marketing should be doing in the first place.

Small Business Automated Marketing

Business owners just like you everyday are searching for an affordable solution to their marketing needs, that will not take up valuable time from their hectic days. Automated marketing could be your perfect answer to freeing up time without breaking the bank.

There are more and more solutions being developed to help the small business owner with their marketing, and with modern technology solutions, it has become more affordable than ever to stay on top of your current leads, customers and potential customers.

We all know that the key to getting referrals is to of course provide a great product or service, but also to stay in touch with current customers. Staying top of mind will make you and your business the first solution they think of when they are speaking with other business owners. “You know what worked well for me”, is a phrase that should come right before your business name in conversations.

Automated marketing will make the most of your staff and $$ resources. With automated marketing, a single staff member can execute campaigns and marketing plans that would have taken much more time in the past. By reducing necessary staff you can make the most of your resources.

Another big benefit to automated marketing is the consistency you will be able to maintain with your marketing. In the past we would refer to this as “drip marketing”. We know that consistently sending your message and opportunity to people always results in an increase in leads and ultimately, conversions. Left to do on our own manually, never works for very long. The more you are in front of your list, the more likely you will earn their business. Automate it.

For many business owners the biggest benefit to most automated marketing, is not having to be a tech to run or understand them. User friendly is the norm for most platforms available today. Most platforms can be mastered in a very short time, with help just being a phone call or email away.

Automated marketing now makes more possible than ever for any business to create a consistent brand presence on multiple channels using very little time and resources. If you are a small to medium business that is looking to efficiently and effectively manage your marketing budget, this could be an ideal solution. Take the time to discover the future of getting leads, customers and referrals. Discover automated Marketing.

The Roles of Libraries in Teaching and Learning


Libraries have long served crucial roles in learning. The first great library, in Alexandria two thousand years ago was really the first university. It consisted of a zoo and various cultural artifacts in addition to much of the ancient world’s written knowledge and attracted scholars from around the Mediterranean who lived and worked in a scholarly community for years at a time. Today, the rhetoric associated with the National/Global Information Infrastructure (N/GII) always includes examples of how the vast quantities of information that global networks provide (i.e., digital libraries) will be used in educational settings. An important aspect of the Library’s educational mission is to promote and develop informational literacy in its users. Information literacy, in general, is the ability to identify, locate, use and interpret information effectively.

Role of Modern Libraries:

A library is defined by three fundamental functions:

(1)selection to create a “collection”;
(2) organization to enable access; and
(3) preservation for ongoing use.

Although technologies may evolve to add the second function to the Web, the first and third functions are antithetical to the very nature of today’s Web. The Web’s successor will become more “library-like,” and libraries will continue to become more “Web-like,” but each will retain some essential differences from the other.

The Web is most definitely not a library now, and it probably never will be. But the Web provides a wonderful mechanism for collaboration between and among scholars and librarians who want to create “libraries” of high-quality resources on a particular topic for scholarship and teaching. Another great concern about Web resources is that they are ephemeral. Libraries select and preserve information resources for generations to come. The longevity of Web-based resources is calculated in days!

How do libraries support teaching and learning?

A library is fundamentally an organized set of resources, which include human services as well as the entire spectrum of media (e.g., text, video, hypermedia). Libraries have physical components such as space, equipment, and storage media; intellectual components such as collection policies that determine what materials will be included and organizational schemes that determine how the collection is accessed; and people who manage the physical and intellectual components and interact with users to solve information problems

Libraries serve at least three roles in learning.

First, they serve a practical role in sharing expensive resources. Physical resources such as books and periodicals, films and videos, software and electronic databases, and specialized tools such as projectors, graphics equipment and cameras are shared by a community of users. Human resources–librarians (also called media specialists or information specialists) support instructional programs by responding to the requests of teachers and students (responsive service) and by initiating activities for teachers and students (proactive services). Responsive services include maintaining reserve materials, answering reference questions, providing bibliographic instruction, developing media packages, recommending books or films, and teaching users how to use materials. Proactive services include selective dissemination of information to faculty and students, initiating thematic events, collaborating with instructors to plan instruction, and introducing new instructional methods and tools. In these ways, libraries serve to allow instructors and students to share expensive materials and expertise.

Second, libraries serve a cultural role in preserving and organizing artifacts and ideas. Great works of literature, art, and science must be preserved and made accessible to future learners. Although libraries have traditionally been viewed as facilities for printed artifacts, primary and secondary school libraries often also serve as museums and laboratories. Libraries preserve objects through careful storage procedures, policies of borrowing and use, and repair and maintenance as needed. In addition to preservation, libraries ensure access to materials through indexes, catalogs, and other finding aids that allow learners to locate items appropriate to their needs.

Third, libraries serve social and intellectual roles in bringing together people and ideas. This is distinct from the practical role of sharing resources in that libraries provide a physical place for teachers and learners to meet outside the structure of the classroom, thus allowing people with different perspectives to interact in a knowledge space that is both larger and more general than that shared by any single discipline or affinity group. Browsing a catalog in a library provides a global view for people engaged in specialized study and offers opportunities for serendipitous insights or alternative views. In many respects, libraries serve as centers of interdisciplinary–places shared by learners from all disciplines.

Formal learning is systematic and guided by instruction. Formal learning takes place in courses offered at schools of various kinds and in training courses or programs on the job. The important roles that libraries serve in formal learning are illustrated by their physical prominence on university campuses and the number of courses that make direct use of library services and materials. Most of the information resources in schools are tied directly to the instructional mission. Students or teachers who wish to find information outside this mission have in the past had to travel to other libraries. By making the broad range of information resources discussed below available to students and teachers in schools, digital libraries open new learning opportunities for global rather than strictly local communities.

Much learning in life is informal–opportunistic and strictly under the control of the learner. Learners take advantage of other people, mass media, and the immediate environment during informal learning. The public library system that developed in the U.S. in the late nineteenth century has been called the “free university”, since public libraries were created to provide free access to the world’s knowledge. Public libraries provide classic nonfiction books, a wide range of periodicals, reference sources, and audio and video tapes so that patrons can learn about topics of their own choosing at their own pace and style. Just as computing technology and world-wide telecommunications networks are beginning to change what is possible in formal classrooms, they are changing how individuals pursue personal learning missions.

Professional learning refers to the on going learning adults engage in to do their work and to improve their work-related knowledge and skills. In fact, for many professionals, learning is the central aspect of their work. Like informal learning, it is mainly self-directed, but unlike formal or informal learning, it is focused on a specific field closely linked to job performance, aims to be comprehensive, and is acquired and applied longitudinally. Since professional learning affects job performance, corporations and government agencies support libraries (often called information centers) with information resources specific to the goals of the organization.

The main information resources for professional learning, however, are personal collections of books, reports, and files; subscriptions to journals; and the human networks of colleagues nurtured through professional meetings and various communications. Many of the data sets and computational tools of digital libraries were originally developed to enhance professional learning. The information resources–both physical and human–that support these types of learning are customized for specific missions and have traditionally been physically separated, although common technologies such as printing, photography, and computing are found across all settings.
Role of Digital Libraries:

Digital libraries extend such inter disciplinarily by making diverse information resources available beyond the physical space shared by groups of learners. One of the greatest benefits of digital libraries is bringing together people with formal, informal, and professional learning missions. Many of the data sets and computational tools of digital libraries were originally developed to enhance professional learning. The information resources–both physical and human–that support these types of learning are customized for specific missions and have traditionally been physically separated, although common technologies such as printing, photography, and computing are found across all settings.

Digital libraries combine technology and information resources to allow remote access, breaking down the physical barriers between resources. Although these resources will remain specialized to meet the needs of specific communities of learners, digital libraries will allow teachers and students to take advantage of wider ranges of materials and communicate with people outside the formal learning environment. This will allow more integration of the different types of learning. Although not all students or teachers in formal learning settings will use information resources beyond their circumscribed curriculum and not all professionals will want to interact even occasionally with novices, digital libraries will allow learners of all types to share resources, time and energy, and expertise to their mutual benefits. The following sections illustrate some of the types of information resources that are defining digital libraries.

As research and teaching increasingly rely on global networks for the creation, storage and dissemination of knowledge, the need to educate information-literate students has become more widely recognized. Students often lack the skills necessary to succeed in this rapidly changing environment, and faculty need training and support to make use of new technologies for effective teaching and learning. The current environment provides an opportunity for librarians to play a key role in the evolution of integrated information literacy. Thus, technology itself may provide a positive impetus as, “developments in education and technology are beginning to help academic librarians achieve new breakthroughs in integrating information and technology skills into the curriculum”

Technology allows library services to be available to students and faculty whenever and wherever they need such services. Technology makes possible round-the-clock library services without increasing investment in human resources. In addition, research materials increasingly exist only in digital form. Such resources are available only with the application of technology. Libraries will continue to exploit the inevitable technological innovation to improve productivity, control costs, enrich services, and deliver the high-quality content that is demanded.